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Learn AEO

Plain-English guides to answer engine optimization, built on published research rather than assumptions. Every statistic is attributed so you can check it.

What Is Answer Engine Optimization?

AEO explained: how it differs from SEO, what actually drives AI citations, and realistic timelines.

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AEO vs SEO vs GEO

Three acronyms, heavy overlap. What each means, where the differences are real, and which to prioritize.

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Why Isn’t My Business Showing Up in ChatGPT?

Five reasons, ordered from the five-minute fix to the six-month one.

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Does Schema Markup Actually Help AI Search?

A controlled study of 1,885 pages says no — not on its own. Here is what it is actually for.

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